The FTC filed a complaint against John Zuccarini, seeking to force him to cease his "mousetrapping" activities and return all profits earned from this type of advertising. "Mousetrapping" occurs when a visitor to a site is trapped because the back button on the browser is rigged to trigger pop-up advertisements. The federal district granted a temporary restraining order.
FTC Release at http://www.ftc.gov/opa/2001/10/cupcake.htm
Temporary Restraining Order at http://news.findlaw.com/cnn/docs/ftc/ftczuccarini92601tro.pdf
Keywords: advertising, consumer affairs