In an article in Computerworld, Perkins Coie Partner Tom Bell writes about why your company needs a social media policy. A company that engages in social media enters the world of publishing. When company employees participate in social media on behalf of their employer, they subject the company to some of the same risks that apply to newspapers or individuals, but with less protection. An employee acting outside his or her scope of employment can also put the company at risk.
The article focuses on proactively seeking and adopting appropriate social media policies to avoid those legal landmines. The Computerworld article has also been reprinted in the following publications:
IT World: http://www.itworld.com/networking/70456/opinion-it-may-be-social-its-still-media