Priceline, the AG alleged, knew that consumers had downloaded DirectRevenue adware without notice and consent; Travelocity and Cingular Wireless, the AG claimed, were aware of consumer complaints and controversy about DirectRevenue's download practices, but did nothing to investigate them. Instead, each of the three advertisers continued to pay DirectRevenue hundreds of thousands of dollars to place their ads.
Under the settlement agreements, Priceline, Travelocity and Cingular Wireless must require each of its marketing partners who use adware to agree to a detailed set of disclosures to computer users. The advertisers must also, at the inception of any new adware partner relationship and on a quarterly basis thereafter, undertake due diligence reviews of those partners' programs and practices.
To review the settlement agreements, click http://www.oag.state.ny.us/press/2007/jan/adware-scannedAODs.pdf
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