CORRECTION: Maine Law Banning Marketing to Minors Set to be Repealed


March 15, 2010 | Posted by | Print this page

A controversial Maine law passed last year that banned the use of personal information about minors for marketing purposes is close to being repealed.  The new Maine law that would take its place is much more narrowly tailored to prohibit use of information collected online from minors for the purpose of marketing pharmaceuticals. A minor is defined as a person 13-16 years of age.  

Under the proposed new law, the Attorney General would be required to establish specific rules governing the collection and use of personal information collected on the Internet from a minor for the purposes of pharmaceutical marketing consistent with the Children's Online Privacy Protection Act.

 

The proposed new law can be found here:

http://www.mainelegislature.org/legis/bills/bills_124th/billtexts/SP064901.asp

Our past post on the former law can be found here:

http://www.digestiblelaw.com/privacy/blogQ.aspx?entry=6133&id=6