Beginning June 13, 2009, at 12:01 a.m. EDT (June 12, 2009, at 9:01 p.m. PDT), Facebook will allow current members to select a username that will be associated with their personal profile or their Facebook Page (which is a profile page for a business, brand or public figure). The selected username will appear at the end of the facebook.com URL in the location bar of the browser window in place of the current randomly assigned numerical reference. An example of the use of a username would be: www.facebook.com/perkinscoie.