November 2, 2006 | Posted by Contributor
On October 6, 2006, President Bush signed the Trademark Dilution Revision Act of 2006 into law. The law was formulated as a response to a case in which Victoria's Secret unsuccessfully sued over the issue of trademark dilution from use of the name "Victor's Little Secret." The U.S. Supreme Court held that actual dilution had to be established for a dilution claim to succeed. The new law changes the standard to one that matches the rest of trademark law—now, a trademark holder need only establish likelihood of dilution to prevail.