On June 2, 2010 the Federal Trade Commission ("FTC") rejected a proposal by i-SAFE, Inc. to operate a self-regulatory program that would provide businesses with an additional mechanism to certify compliance with the Children's Online Privacy Protection Act ("COPPA"). COPPA generally prohibits websites from collecting personally identifiable information about children under the age of 13 without providing notice of the nature and purposes of the information collection and obtaining verifiable parental consent before collecting such information. The rule includes a safe harbor provision, which effectively provides a defense against prosecution by the FTC or a state for alleged COPPA violations. The provision states that websites that can demonstrate full compliance with an approved safe harbor program shall be deemed to be in compliance with the FTC's COPPA regulations.